LOOK DEV, LIGHTING, RENDER & DESIGN
ASICS TOKYO OLYMPICS
Designed, Directed and Produced by Inertia Studios
Created in anticipation of the 2020 Tokyo Olympics, Inertia designed and produced the campaign films & social content for the athlete focused ASICS Metarange.
Inviting the world onto home soil, the campaign embraced ASICS Japanese heritage underpinned by a symbolic rising sun, representing energy and positive action.
Research Phase