LOOK DEV, LIGHTING, RENDER & DESIGN
Hublot x Samuel Ross
Client: Microsoft, Creative Director: Nando Costa, Creative Team: Terry Kirkwood, Alex Fromm, Douglas Montague, Benjamin Hermel, Producer Team: Stacy Mutnick & Claire Delaney, Production Company: Tendril, Creative Director: Chris Bahry, Director: Tom Crate, Executive Producer: Ivelle , argalyn, Producer: Brittany Sheahan, CG Sup: Alex Veaux
Ross’s Signature Use of Colour and Love of Stark Geometry and Urban Design Come Together in His First Wristwatch Collaboration. The Timepiece’s Stylized Hexagonal Shape, Titanium Honeycomb Mesh, and Vibrant Orange Hue Make for a Sportier Direction to Hublot’s Flagship Model.
We Wanted to Strike the Perfect Balance Between the New Watch’s Minimalist Design and Precise Intensity — Marrying Hublot’s Classic Look With the Sensibilities of Ross’s Unique Graphic Language. Modern, Friendly, and Minimalist Tones Were Brought Together to Create a Fresh Aesthetic in This Design-Driven Film and Ode to Industrial Elegance.
