ART DIRECTION
LULULEMON
Lululemon Further introduces a groundbreaking women’s ultramarathon clothing line, addressing the need for products specifically designed for female athletes. The collection features innovative items such as the BeyondFeel running shoe, Support Code Bra, Runsie and Cooling apparel.
Credits
Whitewood Design - Creative, Production, Design and Animation
General Definition - VFX and Technical Direction
Creative Director - @mwhitewood
Production Company - Whitewood Design
VFX Supervisor - @asleep_tv
Technical Director - @charlietrippe
3D Lead & Material Supervisor - @aaroncovrett
Art Direction - @christoph_strohfeld @mwhitewood
Lighting - @christoph_strohfeld @mwhitewood @aaroncovrett
3D Artists
@darling.motion @mwhitewood @aaroncovrett @asleep_tv @charlietrippe @inlifethrilldesigns
