LOOK DEV & DESIGN
Pepsi Titan Toolkit
Directed and Produced by FutureDeluxe
Executive Creative Director: Ant Baena
Producer: Angel Hu
Art Directors: Garett Gioia, Stefan Kang
CG Lead: Nick Scarcella
Design & Animation: Steven Dvornik, Michael Kim, Matt Taylor, Stefan Kang, Sam Cividanis, Andrew Hahn, Alvaro Navarro, Jake Wyand, Martin Cusano, Bryant Nichols, Christoph Strohfeld, Pablo Lozano
Videographer (New York City): Brian Chu
Videographer (Toronto): Jose Garcia
Billboard Edit: Matt Cronin
Music by: Take Your Medicine
Pepsi unveils a new logo and visual identity, the first transformation of the iconic globe logo in 14 years, signaling the brand’s next era with a bold vision of the future.
To showcase the evolution of the logo, the revitalized design introduces movement and animation into the brand system, allowing versatility for Pepsi to have seamless collaboration with partners.
